2028 Land Rover Range Rover GT
What's happening
Land Rover is developing a new 2028 Range Rover GT model that will expand its luxury SUV lineup. The vehicle is designed to compete in the high-performance luxury segment with distinctive styling and enhanced capabilities.
Who's involved
Land Rover, the British luxury vehicle brand owned by Jaguar Land Rover (part of Tata Motors), is leading the development. The Range Rover nameplate has been Land Rover's flagship since 1970, representing the company's most prestigious and profitable vehicle line.
Why it matters
The GT variant signals Land Rover's commitment to capturing market share in the premium SUV segment where demand continues to grow. This new model could strengthen Land Rover's competitive position against rivals like BMW X7 and Mercedes-Benz GLS while boosting profitability through higher-priced variants.
More context
Land Rover has increasingly focused on creating multiple variants within the Range Rover family, including the Range Rover Sport and Range Rover Evoque, to reach different customer segments. The GT designation typically indicates a grand touring focus—combining performance with luxury and comfort for long-distance driving. This launch aligns with industry trends toward electrification and performance-focused variants of mainstream luxury models. The 2028 timeline suggests Land Rover is planning significant design and engineering work before the vehicle's market debut.