Honda Could Target Subaru Outback Buyers with a Lifted Accord SUV
What's happening
Honda is considering reviving the Accord Crosstour as a lifted SUV to compete in the segment Subaru's Outback once dominated. The automaker sees an opportunity to capture buyers who are dissatisfied with the Outback's shift toward a more traditional SUV design.
Who's involved
Honda, the Japanese automaker known for sedans and crossovers, is looking to capitalize on Subaru's strategic pivot. Subaru, maker of the Outback wagon-SUV hybrid, recently redesigned the model as a more conventional SUV, potentially alienating buyers who preferred its car-based platform.
Why it matters
A new Accord Crosstour could fill a niche gap for buyers seeking a vehicle with car-like handling and efficiency but with added ground clearance and cargo space. This move could help Honda attract Outback customers and strengthen its position in the crossover segment, which continues to grow.
More context
The original Accord Crosstour, produced from 2010 to 2015, was Honda's attempt at a lifted wagon but faced lukewarm sales due to uncertain positioning. Subaru's Outback has traditionally appealed to buyers wanting practicality without committing to a fully rugged SUV. The crossover market has exploded in recent years, with manufacturers increasingly creating variations to capture different buyer preferences. If Honda moves forward, it would represent a bet that there's still demand for car-based, efficiency-focused alternatives to traditional SUVs.