Miami Spice Back with New Reserve Tier and 300 Restaurants
What's happening
Miami Spice Restaurant Month is launching its 25th edition, running August 1 through September 30, 2026, with over 300 participating restaurants offering three-course prix-fixe menus at minimum 30% savings. The program introduces a new reserve tier this year, expanding dining options across price points.
Who's involved
The Greater Miami Convention & Visitors Bureau (GMCVB) is organizing the program, a destination marketing organization that promotes tourism and dining experiences in the Miami area. The initiative involves more than 300 restaurants across the region participating in the promotional event.
Why it matters
The expanded program drives foot traffic to Miami restaurants during the slower summer season while making fine dining more accessible to locals and tourists through significant discounts. The new reserve tier attracts higher-end diners and generates revenue for premium establishments, strengthening the region's culinary economy.
More context
Miami Spice has become a signature dining event since its inception, traditionally offering deals during the slower summer travel months when restaurants seek to maintain customer engagement. The introduction of a reserve tier reflects the hospitality industry's shift toward tiered pricing strategies that capture multiple customer segments. Miami's dining scene has grown increasingly competitive and upscale over the past decade, making promotional events critical for volume and brand awareness. The program's longevity through 25 editions demonstrates its success as both a consumer draw and marketing tool for the destination.