Blackpink’s Jennie Debuts Wistful Single ‘Less Than a Lover’
What's happening
Blackpink's Jennie has released a new single titled 'Less Than a Lover,' showcasing a more introspective and wistful sound. The track marks another solo venture for the K-pop star following her independent path in music.
Who's involved
Jennie Kim is a member of Blackpink, one of the world's most successful girl groups, and has established herself as a solo artist through her own record label, Odd Atelier. Rolling Stone is reporting on the release.
Why it matters
The single demonstrates Jennie's artistic independence and willingness to explore diverse musical directions beyond Blackpink's signature sound. Her solo ventures signal the group members' individual creative ambitions and the evolving landscape of K-pop idols establishing their own labels and creative control.
More context
Jennie launched her debut solo album 'Ruby' last year through her independently-owned record label Odd Atelier, signaling a strategic move toward creative autonomy. This follows Blackpink's shift to a more flexible group structure after their 2023 contract renewal, where members pursued individual projects. The emergence of K-pop idols starting their own labels reflects broader industry trends toward artist empowerment and ownership. 'Less Than a Lover' continues this momentum of Jennie's solo career development alongside her group activities.