Slayyyter Debuts Self-Directed Music Video for ‘Brand New Chanel$’
What's happening
Slayyyter has released a self-directed music video for her track 'Brand New Chanel$.' The visual accompanies the anthemic single following her recent album release.
Who's involved
Slayyyter is an experimental pop artist known for her bold aesthetic and DIY approach to music production and visuals. She recently released the album 'Wor$t Girl in America,' which 'Brand New Chanel$' is featured on.
Why it matters
The self-directed approach underscores Slayyyter's creative independence and hands-on involvement in her artistic vision, a defining characteristic of her career. This move reinforces her brand as an artist who maintains full control over her visual and sonic identity in an industry where artists often outsource creative direction.
More context
Slayyyter has built a devoted fanbase through her experimental blend of hyperpop, trap, and avant-garde pop influences, often collaborating with producers like food house and umru. Her DIY ethos extends beyond music into visual presentation, with the artist frequently directing or heavily influencing her own music videos and aesthetics. 'Wor$t Girl in America' represents her latest full-length project, continuing her trajectory as an artist pushing boundaries in alternative pop. Her willingness to self-direct demonstrates the broader trend of artists leveraging digital tools and platforms to maintain creative autonomy.