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MoviesVariety ¡ September 2, 2026

Should Hollywood Embrace Religion? Young Audiences Crave Complex Spiritual Characters and Plotlines That Challenge Faith, New Study Shows

What's happening

A new UCLA study finds that Gen Z and Gen Alpha audiences want more complex, realistic portrayals of religion and spirituality in entertainment. Hollywood may be missing an opportunity to engage younger viewers by avoiding nuanced depictions of faith.

Who's involved

The Center for Scholars & Storytellers (CSS) at UCLA conducted the "Future of Faith" study examining media preferences among young audiences. Variety reports on the research findings.

Why it matters

If studios ignore this audience demand, they risk missing a significant market segment interested in meaningful storytelling. Incorporating authentic spiritual narratives could help Hollywood strengthen connections with Gen Z and Gen Alpha viewers while reflecting the actual religious diversity these generations experience.

The story

A surprising new study suggests that Hollywood has underestimated younger audiences' appetite for faith-based storytelling. According to Variety, the Future of Faith study from The Center for Scholars & Storytellers at UCLA reveals that both Gen Z and Gen Alpha—the demographic cohorts born roughly from 1997 onward—actively crave realistic and complex depictions of religion and spirituality in film and television. Rather than seeking preachy or one-dimensional portrayals, these viewers want nuanced characters and plotlines that genuinely engage with questions of faith and belief.

Generation Z, typically defined as people born between 1997 and 2012, represents a cohort that has grown up in an increasingly secular media landscape while simultaneously experiencing unprecedented religious diversity in their communities and online spaces. Many members of this generation are children of Generation X and younger Baby Boomers, family backgrounds that have often normalized questioning and reexamining inherited beliefs. This cultural positioning may explain why young audiences are drawn to spiritual narratives that avoid simplistic moralizing and instead wrestle with authentic doubt, meaning-making, and the role faith plays in modern life.

The implications for the entertainment industry are significant. Studios have often approached religious content cautiously, either avoiding it entirely or reducing it to supporting plot devices. Yet the UCLA research indicates this strategy may alienate rather than protect viewership among younger demographics. Gen Z and Gen Alpha audiences appear sophisticated enough to distinguish between lazy stereotyping and genuine exploration of how spirituality intersects with identity, relationships, ethics, and belonging.

Complex spiritual characters and plotlines need not dominate a film or series to resonate with these viewers. Instead, the research suggests that thoughtful integration of realistic faith experiences—characters grappling with doubt, communities of belief portrayed with texture and contradiction, spiritual practices depicted authentically—creates opportunities for deeper audience engagement. This represents a departure from decades of industry convention that treated religion as either dangerous territory best avoided or as a convenient moral framework for conventional storytelling.

For creators and networks willing to invest in this approach, the opportunity is clear: younger audiences are actively seeking stories that reflect their lived experience of navigating faith, spirituality, and doubt in a complex world. By embracing this demand with the same artistic rigor applied to other sensitive topics, Hollywood could strengthen its relationship with Gen Z and Gen Alpha while expanding the range of stories available to all viewers.