Two of Ring’s latest video doorbells are a lot cheaper than usual
What's happening
Ring is offering significant discounts on two of its popular video doorbell models—the Wired Doorbell Pro and Battery Doorbell Plus—with both products marked down by over $50. The deals make these well-rounded smart home security devices more accessible to consumers shopping for video doorbell options.
Who's involved
Ring LLC, an Amazon-owned manufacturer of home security and smart home devices, is running the promotion. Ring specializes in video doorbells, security cameras, and alarm systems, and operates Neighbors, a social network platform that allows users to share local safety information and Ring footage with their communities.
Why it matters
Lower prices on Ring's video doorbells could accelerate consumer adoption of smart home security devices at a time when home surveillance is increasingly mainstream. For Ring and its parent company Amazon, discounts drive sales volume and expand the user base for its Neighbors platform, which generates valuable data and strengthens Ring's position in the competitive smart home security market.
The story
Ring is slashing prices on two of its most capable video doorbell models, with both the Wired Doorbell Pro and Battery Doorbell Plus now discounted by over $50 each. According to The Verge, the promotion offers consumers a rare opportunity to purchase these well-rounded devices at significantly reduced prices, whether they prefer the reliability of a hardwired installation or the flexibility of a battery-powered unit.
The two doorbells represent Ring's core product offerings in the video doorbell category. The Wired Doorbell Pro is designed for customers with existing doorbell wiring who want a permanently connected device, while the Battery Doorbell Plus caters to those without hardwired infrastructure or who prefer the flexibility of battery power. Both models fall into the brand's mid-to-premium range, making the discount particularly valuable for buyers who might otherwise hesitate at full retail pricing.
Ring LLC, owned by Amazon, has built its business around a comprehensive ecosystem of home security devices. The company manufactures video doorbells, security cameras, and alarm systems that integrate with its Neighbors social network platform. Neighbors allows users to discuss local safety concerns and share footage from their Ring devices, creating a community-oriented layer around the core security hardware. This integration means that expanding Ring's customer base through price promotions has ripple effects across the broader ecosystem.
The timing of these discounts reflects typical retail patterns for smart home devices, where seasonal promotions and inventory management drive pricing decisions. Video doorbells have become increasingly standard in American homes, shifting from novelty gadgets to expected smart home components. With Amazon's backing, Ring can afford to run aggressive promotional campaigns that build market share while maintaining profitability at scale.
For consumers, the reduced prices lower the barrier to entry for video doorbell adoption. A savings of $50 or more can represent the difference between a purchase decision and continued use of traditional, non-connected doorbells. This discount strategy has proven effective in the smart home category, where initial hardware adoption often leads to ecosystem lock-in and recurring engagement through apps and services.